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Hugo Boss Teams Up With Nigerian Artist Slawn to Launch New Visa Cash App Racing Bulls F1 Team Outfits

Liam Lawson and Isack Hadjar pose in the 2025 Silverstone Race Suits designed by HUGO in collaboration with artist Slawn for Visa Cash App Racing Bulls

The Visa Cash App Racing Bulls Formula One™ Team is turning heads at Silverstone with a bold artistic twist. In a groundbreaking collaboration, the team has partnered with Nigerian-born, London-based artist Slawn and iconic fashion brand HUGO to debut a striking new look for the 2025 British Grand Prix.

This special edition livery transforms the VCARB 02 into a high-speed work of art, covered in Slawn’s signature street-inspired caricatures. The creative influence doesn’t stop at the car — the design extends to the drivers’ race suits, team gear, and even the garage, all infused with Slawn’s vibrant aesthetic.

Isack Hadjar poses in the 2025 Silverstone Race Suit designed by HUGO in collaboration with artist Slawn for Visa Cash App Racing Bulls

Drivers Liam Lawson and Isack Hadjar showcased the custom racewear at a launch event held at the Flannels X store in London. There, fans got their first glimpse of this unique fusion of motorsport, fashion, and contemporary art.

Slawn, known for his graffiti-inspired style that blends his Yoruba roots with London’s street culture, shared his excitement: “Art meets speed and I brought the madness. Big love to HUGO and VCARB for trusting the vision.”

The launch event continued into the night with an exclusive after-party where Slawn created live artwork, customizing HUGO x VCARB shirts and signing prints of his race car design. Attendees included notable personalities like Craig Mitch, the Pitstop duo Jake Boys and Fabio Bocca, Maximilian Chester, and Kezia Cook — all part of an unforgettable celebration of art and racing.

F1 drivers Liam Lawson and Isack Hadjar with artist Slawn

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